How to Save Money and Time By Retrofitting Your Fluorescent or Neon Sign to LED
The world is full of signs. Nearly every brick and mortar business has a lit sign that marks their place in the world. A properly maintained electric sign is an essential advertising and communication tool. Whether you are a sign company or a regular business, you need to think about retrofitting neon and fluorescent signs to LED.
Your Sign as a Marketing Tool
In the modern age of digital marketing, views cost your business as much as $4 per click (or even more). Many businesses happily pay $1 per click just to have their website seen by a prospect.
Think about how valuable that makes your sign.
Every time someone drives by and sees your sign (especially in the evenings), it is the brick and mortar marketing equivalent to a “click.”
Consider how many people pass your business in a given day. How many of those people pass more than once?
Even small, suburban communities will see as many as 41,000 vehicles pass a given location on a daily basis (See Ohio.gov Traffic Volume Report). If your business is in a larger community, you should be seeing thousands more passers by every day.
Think about the fact that by having a quality sign your business is getting a few thousand dollars worth of advertising every day!
This means three things are critical for your business when it comes to your sign:
- It has to look great.
- It has to be maintained.
- It has to be cost effective.
The True Cost Of Your Neon or Fluorescent Sign
The world was so much easier when we didn’t think about how much things cost. When we were kids, we didn’t think about how much it cost our parents when we left the hallway light on all night (We just wanted the comfort of the lights being on after scaring ourselves watching Stephen King’s “IT.”)
But, as business owners, we care about how much the lights cost. The energy bill for my business is a lot scarier to me than any sewer clown Stephen King’s mind can conjure!
I know it’s scary, but you need to think about the true cost of operating your sign, and it’s worse than you think.
First, there’s the energy. With a small sign, you may only be paying about 20¢ per day. Multiple or larger signs take that price up some. Depending on your business, you may only be paying a few hundred or a few thousand dollars per year in energy to “keep the sign on.”
However the cost of energy is seldom the real issue.
Maintenance becomes a problem for most businesses.
You are in the business of making money. The last thing you want to do is spend money and time (which we all know means more money) repairing your signs.
Let’s assume nothing goes wrong with your sign this year. Paying your staff to fix the sign will cost you in labor and parts. Since most fluorescent and neon signs require 2-3 maintenance cycles per year, a lot of companies opt to ignore their signs.
This works for a little while until your light becomes clouded and dim and generally makes your business look bad.
Have you ever noticed that in the movies when they want to show that a business is in disrepair or disrepute, they always show a flickering neon sign? That’s because signage is the primary way consumers judge a brick and mortar business location.
They say you can’t judge a book by its cover, but statistics show that most people do. The same is true of signs. Your sign is the “book cover” to your business, and people are judging you for it.
Making sure your sign looks great and stays low cost is essential.
How Do I Keep My Sign Looking Great Without Paying for Maintenance 3 Times Per Year?
The simple answer is, “Retrofit your flourescent or neon sign to LED.” We all know LED is one of the most energy efficient and lowest maintenance options for lighting. However, few business owners think about the possibilities for their neon and fluorescent signage.
Not only can you save energy, but you can also reduce your maintenance cycles from two or three per year to one every five to ten years!
In addition to keeping your sign looking great without a lot of maintenance or repair visits from sign companies and electricians, the job can be done in a few minutes without an outside professional!
PartsForSign.com has neon and fluorescent to LED retrofit kits!
